
Command the Customer Journey With Confidence
With G.U.I.D.E™, your CX team gains more than a framework. You gain the structure, language, and confidence to lead the experience from end to end.
The G.U.I.D.E™ Practitioner’s Package is a hands-on implementation kit built for CX leaders, consultants, and teams.
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G.U.I.D.E™ Playbook
Your comprehensive companion to the 5-stage journey model
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Self Assessment Toolkit
Diagnose your current CX capability with precision
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CX Maturity Scoring Rubric
Both in-depth and practitioner-friendly formats
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KPI Matrix
Link every action to what truly matters: measurable CX outcome
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Creative Application Tool
Use G.U.I.D.E™ as a breakthrough engine for problem-solving and CX design
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Workshop Video Series
End-to-end learning through real facilitation and case study
Frequently Asked Questions
What is included in the toolkit?
1. G.U.I.D.E™ Playbook
- A comprehensive companion manual that explains the full 5-stage G.U.I.D.E™ Framework and its strategic application.
2. G.U.I.D.E™ Self-Assessment Toolkit
- A diagnostic questionnaire to evaluate your organization’s current CX capability across each framework stage.
3. G.U.I.D.E™ CX Maturity Scoring Rubric (Expert Edition)
- A detailed scoring guide to benchmark progress and maturity across Grab, Understand, Influence, Deliver, and Empower.
4. G.U.I.D.E™ CX Maturity Rubric (Practitioner-Friendly Edition)
- A simplified, quick-reference version of the scoring rubric for daily use by front-line or departmental teams.
5. G.U.I.D.E™ Practical Summary Sheet
- A consolidated overview of CX maturity levels with at-a-glance guidance for team discussions and planning.
6. G.U.I.D.E™ KPI Matrix
- A plug-and-play reference to connect each stage of the framework to relevant, trackable customer experience metrics.
7. [BONUS] G.U.I.D.E™: The Flexible Tool for CX Problem-Solving
- A transformative application on the tool designed to help teams use G.U.I.D.E™ as a brainstorming and decision-making engine across customer touchpoints, product innovation, or service recovery challenges.
8.🎥 Workshop Video Series
- Professionally produced workshop-style videos based on our flagship webinar — now transformed into modular, self-paced learning to help you visualize how G.U.I.D.E™ works in practice.
Who is this for?
- CX, UX, and Service Design Teams
- Marketing and Digital Transformation Leaders
- Independent Consultants and Agency Partners
- Organizations seeking CX alignment across departments
What is the format?
Digital delivery (PDF, MP4) + lifetime updates to included documents
Do you facilitate roll out or provide training?
Talk to us! Write to andrewwh@fountaincove.co or contact us 👉 here
Can I get licensed to use the G.U.I.D.E™ Framework?
Licensing is in progress and will be formally announced soon. However, members of the Founding Cohort are given priority consideration, including early access to licensing opportunities and special terms and conditions. This ensures that our earliest adopters are recognized and supported as key contributors to shaping the framework’s future.
What benefits do Founding Cohort members receive?
As part of the Founding Cohort, you are among the very first practitioners to apply and shape the G.U.I.D.E™ Framework. In recognition, you will:
- Receive priority consideration for future licensing opportunities.
- Be acknowledged as an early contributor to the framework’s growth.
- Enjoy special terms and conditions reserved exclusively for the Founding Cohort.
This ensures that your early commitment is rewarded with advantages not available to future participants.
Do you offer refund?
Because this is a digital product, we do not offer refunds after the toolkit has been downloaded.
However, we strongly recommend exploring the free G.U.I.D.E™ Whitepaper first to understand what you’ll receive. For our Founding Cohort, we’re always open to feedback and will do our best to address concerns on a case-by-case basis, though refunds are not guaranteed.